B2B marketing leadership

Make complex technology easier to buy.

I help engineering-led B2B companies clarify their market, explain complex products, and build the marketing engine they need to grow.

Marketing leadership, account-based strategy, and growth programs for technical startups and scale-ups.

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Marketing leadership for B2B tech companies selling complex products

For startups and scale-ups that need someone who can think and build.

When your product is ready for growth but your marketing function is still forming, I help build the strategy, systems, and execution rhythm your team needs before hiring a full department.

Medical Tech Transportation SaaS Aerospace & Defence Manufacturing Tech eCommerce Logistics

What I build

Senior strategy plus operating execution.

ICP, segmentation, positioning, and buyer messaging
Campaign architecture across content, lifecycle, paid, events, and sales plays
ABM strategy, target account tiers, buying committee maps, and account journeys
Reporting dashboards, KPI models, and experiment loops
Marketing operating cadence across sales, product, and leadership
Content and enablement assets that help buyers understand, compare, and act
Playbooks your team can keep using after the engagement

Services

Build, launch, clarify, or reset your go-to-market system.

Each engagement is built for B2B companies selling complex technology into complex buying committees.

First Marketing Engine

For technical founders who have product traction but no scalable marketing function. I build the positioning, ICP, campaign plan, reporting model, content foundation, and operating cadence needed to move beyond founder-led sales.

Get the engine map

ABM Strategy & Architecture

For B2B companies that need to establish or reset account-based marketing. I help define target account tiers, buying committees, account journeys, orchestration plays, content needs, sales alignment, and measurement.

Check ABM readiness

Product Narrative & Category Education

For complex products that require market education. I help clarify the story, translate technical value into buyer relevance, and build content that helps prospects understand why change matters.

Discuss your product story

GTM Audit & Marketing Ops Reset

For established teams with underperforming campaigns, unclear attribution, scattered tools, or weak sales and marketing alignment. I diagnose the system, identify gaps, and build a practical roadmap.

Open the reset brief

When founders bring me in

You have a strong product, but the market needs a clearer path to say yes.

You have a strong product, but the market does not understand it yet.
Sales depends too heavily on founder relationships.
Your team is creating content, but it is not tied to pipeline.
You are unsure which audiences, accounts, or use cases to prioritize.
You are not ready for a full marketing department, but need senior strategy and execution.
Your CRM, campaigns, reporting, and messaging are not working as one system.

Go-to-market system

Part strategist, part operator, part creative engine, part systems architect.

Market clarity

ICP, segmentation, positioning, buyer pains, competitive framing

Account strategy

ABM tiers, buying committee maps, target account plays

Demand creation

Content, lifecycle, paid, field, partner, and community programs

Sales alignment

Campaign plays, enablement, follow-up motions, executive comms

Marketing operations

Reporting, attribution, CRM/MAP hygiene, experiment loops

Proof engine

Customer stories, use cases, social proof, analyst and community signals

About

I help technical companies turn complex products into market clarity, account strategy, and revenue-ready marketing systems.

I am a B2B marketing strategist and GTM operator who helps technical companies build the marketing foundations needed for growth. My work sits at the intersection of positioning, ABM, content strategy, demand generation, sales alignment, and marketing operations.

I have led marketing growth programs at Swift Medical, launched account-based marketing programs at Mercatus and Nulogy, and designed growth and brand strategy for RideCo.

I work best with founder-led and growth-stage companies where the product is strong, the market is complex, and the marketing function needs senior-level structure without unnecessary overhead.

Testimonials

See what others are saying.

"At the core, Justyna is a customer-first marketer who is not afraid to try new channels and tools to cut through the noise. She adds value and drives outcomes across the funnel."

Bally BoodramMarketing Executive

"Creatively efficient is the phrase that comes to mind when I think about Justyna. She planned and executed a digital strategy that increased awareness and built our communication base."

Ryan BehiePresident, Behie Real Estate Inc.

"Justyna is a consummate professional, detail oriented and timely. She has a creative flair and is very supportive of customers looking for marketing expertise."

Tony PassarelliPresident, Modern Specialty Insurance Ltd.

See more testimonials on LinkedIn.

Need help?

Available for fractional, advisory, interim, and select marketing project opportunities.

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